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The planBookings, suppliers, paperwork and freight, all handled.

Your teamTheir part is to approve the artwork, then turn up.

BeforeThe right people know where to find you.

At the standEvery conversation goes straight into the CRM.

AfterThe follow-up goes out on its own.

AfterAnd the replies come back to you.

PlanInvitationStandCRM
event-plan/industry-expo-stand-42
Industry Expo · Stand 4212 to 14 May · Brisbane
Stand booked and paidAKGDone
Exhibitor paperwork and insuranceAKGDone
Stand build and furniture orderedAKGDone
Freight booked, in and outAKGDone
Social posts written and scheduledAKGDone
Stand artworkYou approveApproved
Invitations to your customersAKGNext
The new rangeStand 42
Stand artwork, back wall Approve
Your team's part
  • Approve the artwork
  • Turn up and talk to people
Send to
Customers
Open quotes
Prospects
Send invitations
Stand 42 · Industry Expo · Brisbane Come and see the new range at Stand 42

We'll have the new range on the stand from 12 to 14 May. Book a time to see it working, or just drop in.

Book a time at the stand

Hall 2, near the main entrance.

Invitations sentCustomers, open quotes and prospects
New conversationStand 42
NameSam Taylor
BusinessTaylor Fabrication
Interested in
PricingA demoSpare parts
How warm
HotWarmLater
NoteWants a demo at their workshop
Save to the CRM
Saved to the CRMFollow-up starts tomorrow
From the Industry Expo5 conversations
Sam TaylorFabricationHotDemo booked
Priya NairEngineeringHotFollowing up
Daniel ChoLogisticsWarmFollowing up
Emma WalshMining servicesWarmFollowing up
Luke BrennanPackagingLaterIn three months
Sam TaylorFollow-up after the show
Day 1Thanks for stopping bySent
Day 3The demo details you asked aboutSent
Day 7A call to book the demoNot needed, they replied
Sam replied"Thursday morning suits us. Can you bring the unit?"
Demo bookedThursday, 10am, at their workshop

From the first booking, to the sale.

Conferences and trade shows, run from start to finish, so your team can get on with its job.

  • Planning and bookings
  • Suppliers and freight
  • Paperwork and deadlines
  • Stand artwork and posts
  • Invitations
  • Lead capture
  • Follow-up
  • Reporting
Book a free call →
What this is

Conferences and trade shows.

Exhibiting at an industry event turns into a second job for whoever gets landed with it. We run it from the first booking to the last follow-up, so your team's part is approving the artwork and turning up.

How it runs

From the first booking to the last follow-up.

Before

  1. Plan

    Book the stand, go through the exhibitor manual, and put every deadline into one plan.

    AKG

  2. Suppliers and paperwork

    The stand build, furniture and power, the insurance and exhibitor forms, and the freight there and back.

    AKG

  3. Design

    Stand artwork, banners, printed material and email banners, ready for the printer.

    AKG designs, you approve

  4. Invitations and posts

    Invitations to your customers and prospects, and posts announcing where you'll be.

    AKG
At the show

  1. Lead capture

    Every conversation goes into your CRM at the stand, with what they're after and how warm they are.

    Your team, set up by AKG

  2. On site

    Someone from AKG at the event, keeping the stand and the suppliers running.

    AKG, Full Conference Campaign
After

  1. Follow-up

    Emails go out on their own, stop when someone replies, and hand the reply to you.

    AKG

  2. Report

    What the event produced, from conversations to meetings and quotes, and what to change next time.

    AKG

Conference Essentials covers the plan, the suppliers and the paperwork. Conference Management + Marketing adds the design, the invitations, the lead capture, the follow-up and the report. Full Conference Campaign adds advertising, a landing page and someone on site.

Off your team's plate

The work your staff don't have to do.

  • Chasing the organisers and filling in the exhibitor manual
  • Booking the stand build, the furniture and the power
  • Getting the equipment there and back
  • Briefing a designer and checking the proofs
  • Writing the posts and the invitations
  • Typing up a pile of business cards
  • Remembering who to follow up, and when
  • Working out afterwards whether it was worth going
Three ways to work together

Choose how much of it is handled for you.

Entry package

Conference Essentials

For smaller businesses that need someone to coordinate their exhibition preparations.

  • Event schedule and project plan
  • Liaising with organisers and suppliers
  • Exhibitor paperwork and deadlines
  • Freight and equipment coordination
  • One planning meeting and a final checklist

Marketing, design and attending the event aren't included.

Recommended

Conference Management + Marketing

The whole event for a business exhibiting at an industry show, from the plan to the follow-up.

  • Everything in Essentials
  • A marketing plan for before the event
  • An email invitation campaign
  • Social media posts and event announcements
  • Stand artwork and promotional material
  • Lead capture at the stand, and the follow-up process
  • An email campaign after the event
  • A short report on what the event produced

Supplier production, travel and attending the event are quoted separately.

Premium package

Full Conference Campaign

For businesses that want their presence at an event run as a complete marketing project.

  • Everything in Management + Marketing
  • How you're positioned at the event, and the campaign idea behind it
  • Several email and social media campaigns
  • Advertising campaign management
  • A landing page, and lead capture set up
  • Coordinating suppliers and the stand build
  • Coordination on site during the event
  • Automated sales follow-up, and reporting

Outside costs and advertising spend are quoted separately.

Further reading

They bought the racking in July. They never compared you on price.

In a long sale most enquiries are not lost, they are forgotten. Why a long sales cycle needs a follow-up mechanism, and what to send.

Read it

Send yourself an enquiry from your own website, then follow it

Why website enquiries that land in one person's inbox go missing, what leave and resignations cost, and the record that fixes it.

Read it

Fifteen minutes before you book the stand.

Tell us which event it is and what you'd like to come away with. We'll work out which package suits, what's worth doing before the doors open, and how every conversation will be followed up.

Book a free call
Aston Gapes, Principal at AKG Marketing

You speak to Aston Gapes