Marketing systems built to make selling easier
For B2B businesses where the sale takes time. We find what’s holding your marketing and sales back, whether it’s the ads, the website, the CRM or the follow-up, show you the fix before anything is built, and track it the whole way through.
No commitment. Straight after the call, we design your mock-up, free, so you know what you’re getting into.
You speak to Aston Gapes
Move the sliders. This is your own arithmetic, not a forecast.
Both figures are definitions of the numbers you just moved. One enquiry is worth a customer multiplied by your close rate. Nobody can promise you more of them before testing.
Since January 2024, across ads, search and outreach
Measured on closed sales. Best account 8:1 over twelve months
70+ clients since January 2024. Spam and duplicates excluded
The callIt starts with a fifteen minute call.
The callWe write down exactly what you said.
The mock-upStraight after the call, we write the code.
The mock-upAnd show you what yours could look like, free.
The planThen a plan built around what you said.
Your sayAsk anything. The plan changes until it's right.
Your sayThen you approve it online.
Your portalEvery step in your own portal, with no fees.
Your portalAsk for anything, any time.
Your portalAnd our sales suite, if your project needs it.
- What's going on
- What you'd like to happen
- What we'd look at first
- <header class="nav">
- <img src="lee-logo.svg">
- <a href="/quote">Get a quote</a>
- </header>
- <section class="hero">
- <h1>Commercial fit-outs, on time.</h1>
- <a class="btn">Quote in 2 minutes</a>
- </section>
- <section class="quote">
- <h2>Your quote, online</h2>
- <button>Accept</button>
- <button>Ask a question</button>
- </section>
Your mock-up: Lee ConstructionsA working preview, at a private link
- Read it in your own time
- Ask anything, and it changes
- Approve it when it's right
Working with AKG.
We listen first, show you the fix before you pay anything, and you can see every step after that.
- A free 15 minute call
- A free mock-up, straight after
- Built around what you said
- Your own portal, no fees
- Requests any time
- Updates your way
- Our sales suite, when it helps
Straight after the call, we design your mock-up. It’s free, so you know what you’re getting into before anything is built.
Businesses where the sale takes time
From manufacturers and distributors to technical and healthcare suppliers, engineering and industrial firms, commercial services and professional services. If it takes time to finalise a sale or land the client, we can help.
A good fit
- ✓ You sell something considered, where buyers compare suppliers before they decide.
- ✓ There’s a sales team, several people deciding, or a distributor in the middle.
- ✓ One new customer is worth enough that a few a month changes the year.
- ✓ Your marketing, website and CRM were set up at different times by different people.
Not a fit
- × The purchase is an impulse, decided in seconds and never compared.
- × You’re after social media posts, a logo or a cheap website.
- × All the work comes from repeat customers and reps, and that suits you.
- × There’s no room to take on new work for the next few months.
- Web development
- SEO
- Paid search
- CRM and follow-up
- Brochures and capability statements
- Conferences and trade shows
- Integrations, tracking and custom tools
Not sure which you need? That’s what the call is for
From the first call to the review
We start with what’s actually broken, and you see the fix before you pay anything. The first four steps are free, and every step after that is in your own portal.
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Book a call
Pick a time on the site and tell us what’s going on.
You -
The conversation
Fifteen minutes on what’s happening and what you’d like. We write down what you say.
Aston and you -
We look
We follow your enquiries from the first search to the sale and find where they’re lost.
AKG -
Your mock-up, free
Straight after the call, we write the code for a working mock-up, so you see what yours could look like, with a fixed price and a timeline.
AKG
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Discuss it
Ask anything, on the plan or on a call. It changes until it’s right.
Together -
Approve it
Accept it online. Payment can suit you, and is usually 30, 30, 30 and 10.
You approve
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Your portal opens
Your own portal, with no fees. You choose how you hear from us: a call, an email, or the portal.
AKG -
The build
Every stage shows in the portal, and anything that needs you waits there for your approval.
AKG, you approve -
Track it
Tracking goes in first, so every enquiry counts from day one.
AKG -
Launch
It goes live, with a training video and the documentation in your portal.
AKG
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Ongoing
Monthly work and reports in the portal, and requests any time, day or night.
AKG -
Review
What changed, what it brought in, and what’s worth fixing next.
Together
Depending on the project, your portal also opens our sales suite: prospect research, quotes and proposals, and follow-up sequences.
The questions we get every time
The call, the plan and your mock-up are free. After that it depends on what needs fixing, so you’ll get a fixed price once we know. A project is quoted as a fixed scope before anything starts. Ongoing work is a monthly fee, with what it covers written down.
Nobody can promise that before they’ve looked, and I’d be wary of anyone who does. What you can count on is being able to see where your enquiries come from and what happens to them, which is what tells you where to spend next.
Only if there’s something worth running every month. Plenty of work is a project with an end date, like a rebuild or a CRM move. If it does need running, you’ll know what the monthly fee covers before you agree to it.
Access to the accounts involved, usually Google Ads, Analytics, your website and your CRM, and one person who can answer a question by email within a day.
The first conversation is fifteen minutes. If there’s something worth fixing, we build a working mock-up straight after it, so you can see what yours could look like, with a written recommendation, usually within a week. A project then runs to the timeline in its scope.
No. Every client gets their own portal at no cost, with the project, approvals, requests, reports and files in one place, and you choose how you hear from us.
Not on its own. When it’s part of something bigger, like a trade show, we make the posts and you post them. Most of your buyers find a supplier by searching when they need one, or by asking someone they trust, so that’s where most of the effort goes.
Start with a conversation
Fifteen minutes. Tell us what’s going on and we’ll tell you what we’d look at first, and whether it’s worth doing. You’ll leave with that whether or not you ever hire us.
