Most equipment businesses run on referrals and hope. We build you a lead pipeline, so your sales team has a predictable flow of qualified enquiries and not just word of mouth.
Whether it is a machine in the yard, a technician on the payroll or a product line you have already tooled up for, the cost is there whether the phone rings or not.
So one more sale a month is almost pure margin, and a quiet fortnight is money you never get back. That is why a single extra enquiry is worth so much in a business like yours, and so little in one that buys its stock per sale.
The trouble is that referrals cannot be turned up. When it goes quiet there is no lever to pull, and the month is already decided by the time you notice.
Move the sliders and see what that capacity is worth over a year. It is usually the moment the marketing budget stops feeling like an expense.
Your figure and a note on what usually closes that gap. From aston@akgmarketing.com.au.
The last 40 equipment businesses that crossed our desk. 38 were running no Google Ads at all.
Not one of the search terms we tested had a single advertiser bidding on it. Nobody is defending those positions, which means the cheapest they will ever be is right now, and the first competitor to notice takes the calls.
We work in one place and we work in it properly. Long sales cycles, technical buyers, high-value deals, and a cost base that does not care whether you are busy.
We build a consistent inbound pipeline through Google Ads and targeted outreach, so your team is talking to qualified prospects rather than chasing cold referrals. One extra contract a month typically covers our fee several times over.
"Idle equipment is capital sitting in a yard."
You sell to buyers who take time to decide and need to trust the supplier first. Most agencies do not understand a technical sale. We get you in front of the right people at the right moment, and generate enquiries from buyers already ready to talk.
"Most agencies don't understand a technical sale."
If your product takes more than five minutes to explain, most agencies are not equipped to market it. We work with businesses whose buyers are technical, whose sales cycles are long and whose deals are high value, and we build marketing that reflects that.
"If your product takes more than five minutes to explain..."
Nobody signs anything until they have seen us do the work. That is the point of starting with an audit rather than a proposal.
Stop guessing where your pipeline is leaking. We record a custom video auditing your current digital footprint and lead flow. No generic slide decks. We show you exactly where competitors are winning and where you are leaving revenue on the table.
Recorded by hand, usually within two business days. Yours to keep whether or not we ever speak again.
Once you have seen the data in the video we jump on a call to map the fix. We move past "more leads" to define your ideal buyer, the channels where intent actually exists, and an outreach plan built to bypass the gatekeepers in your industry.
Strategy is useless without action. We take the wheel and run the campaign, from precision-targeted outreach through to high-conversion landing pages. We do not just send emails. We build a predictable, repeatable engine that fills your calendar.
Every claim we make traces back to something we looked at, with the source. If we cannot show you where a number came from, we do not put it in the video.
four more results
Nobody is buying this position, so it is the cheapest it will ever be. The first competitor to notice takes the calls.
An example, on a made-up search with made-up competitors. Your audit uses your real terms, your real competitors and your real page.
Most agencies sell you traffic and stop. But a lead can be lost before it arrives, on the page, or after it lands in someone's inbox and goes quiet. Fixing only the first one is how businesses end up paying more every month for the same number of jobs.
The people searching for what you sell right now, and the ones who have not thought of you yet.
The cheapest leads you will ever get are the ones already landing on your site and leaving.
Your sales cycle is long. Most enquiries are not lost, they are forgotten.
Communicating with Aston is easy and effective. The strategies he came up with gave myself and my team more breathing room to focus in on our clients.
Free, and it arrives before we ever speak. You get a recorded video showing what we found on your site and in your category. No call needed to receive it, no card, no obligation, and it is yours to keep and act on yourself if you would rather.
We do it this way because showing you the work is a better argument than talking about it. If the timing is not right, keep the video and use it whenever it suits.
Your website address and roughly what you sell and to whom. That is the form on this site, and it takes about a minute. No account access, no analytics logins, nothing that needs your IT person.
Good, and keep them. SEO and paid search are different jobs that happen on the same page. Ranking first organically and having nobody bid above you are two separate things, and the second one can be taken off you by any competitor with a credit card, in an afternoon.
The audit will tell you plainly whether your SEO is already working. If it is, we will say so.
No, deliberately. Your buyer is not choosing a crane hire company off a video feed, they are typing what they need into Google at the moment they need it. We put our effort where the intent already exists.
If someone has told you that a thin social presence is why the phone is quiet, we would treat that with some suspicion.
The audit lands within about two business days. Paid search produces enquiries in the first fortnight because you are buying attention that already exists. Outreach takes longer to warm up, usually four to six weeks before the pattern is readable, because you are starting conversations rather than catching them.
No. No lock-in, no minimum term. If the pipeline is filling you will not want to stop, and if it is not, a contract would only be protecting us from a conversation we should be having anyway.
We work with businesses in every state and territory. The audit is a video you watch when it suits you and the strategy session is a call, so where you are makes no difference to how we work together. Brisbane is simply where we are based.
It depends on the channels and the volume, so any number quoted before the audit would be made up. What we will say is that we scope it against the arithmetic that matters in your business: what one extra contract a month is worth to you. If our fee is not comfortably smaller than that, we should not be working together and we will tell you.
Free, no lock-in contract, no obligation. Just a straight look at where your marketing is leaking and what it is costing you. Worst case, you keep the video and fix it yourself.
Takes about a minute. Video back within two business days.